There are 5 key areas of concern when considering your SEO goals for 2019.
While improving results by adjusting your strategies towards any one of them will yield good outcomes, to really display the full potential it is important to pay attention to all of them as a whole. Doing so will more than likely increase your search results. It can certainly be beneficial to have these technical SEO factors applied to your site.
This is where you really want to start. Crawl-ability refers to how the URL is perceived by the search engine bots. While your website can still be found manually, without the bots being able to find it you will miss out on appearing in the search results.
To increase your URL’s Crawl-ability,
* Make sure your links and sitemaps are known to search engines
* Make sure you haven’t not forbidden bots, in your meta robot instructions or by your directives in the robots.txt file
* Allocate accordingly to the websites crawl budget
You want the search engine to be able to display the catalog of pages that are available on your site. Sometimes after a URL is crawled it can still be not included in the site index. This could be again due to the way you’ve setup your robot instructions and how the bots see your content.
However search engines, such as Google will often not index a page if there are more authoritative versions with similar content.
This can occur when a bot sees any of the below items: * Duplicate content
* Canonical tag errors
* Alternate versions i.e. Desktop/Mobile pages
Running a technical SEO can ensure your content is setup to be correctly indexed.
Obviously the more accessible the URL is the easier it should be to for the search engine to display.
If you’ve applied technical SEO to both your URL crawl and index, the bots could still find it inaccessible for any of the following reasons:
* Server performance
* HTTP status
* Load time/page size
* Page depth in the site architecture
* Orphan pages
* Website security
A good technical SEO can determine what if any of the above are affecting your accessibility results.
If you’ve taken care of the sites crawl-ability, index-ability, and accessibility, with some technical SEO functions, you should be visible in search results. However, let’s face it, if you aren’t on the first page, you’re site is much less likely to be seen. People generally don’t click past the first page of results, and certainly won’t waste their time going beyond page 2.
This is why it’s important to increase your rankings using some technical SEO strategies. Improving internal links and backlinks are one of the keys to improving your ranking status.
Technical SEO optimization deals with the technical elements designed to make a user clink on your site. Search engines tend to display listings based on the algorithms they use. Having lists, tables, and headings assist the search engines in pulling out the important areas of your site. Doing so allows them to compare to other sites and see what is most relevant to the users original search string
Incorporating some or all of the following can vastly improve your click-ability
* Star ratings
* Product / Event information
* Vibrant images / video
* Internal / external links
So now that you’ve taken a peak behind the curtain of technical SEO, don’t be overwhelmed. At Custom Design Partners we can apply these practices and improve your results.