Search Engine Optimization

//Search Engine Optimization
Search Engine Optimization 2017-11-15T12:15:51+00:00

Search Engine Optimization

-Establish your brand as a leader in your industry or region -Create trust and meaningful relationships with your audience -Give your business valuable digital resources that measure and scale marketing strategies

LET US HELP YOU DECIDE THE BEST COURSE OF ACTION FOR GROWING YOUR REPUTATION ONLINE.

We use our experience and resources to create and execute effective strategies that will boost your presence online. No job is too small or too big for our team of designers, consultants and software developers. We work closely with our clients to determine the most efficient online marketing strategie

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SEO RELATED SERVICES

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Search Engine Optimization is the most trusted way to gain traffic to your website. There are some people who will simply never click on ads becuase they only trust organic search results. Our strategies will make your business stand out in both search engines and mobile phone applications such as Yelp. Invest in the future of your business by claiming first page rankings!

  • Create an enhanced and more user-friendly website
  • Find new customers and accelerate growth
  • Build Brand Awareness through better rankings
  • Drive Customer Engagement
  • Bypass and Stand out from your competitors
  • Builds trust with search engines such as; Google, Yahoo, Bing, etc.
  • Bypass and Stand out from your competitors
  • Improves Marketing ROI
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Local Search Optimization

Custom Design Partners specializes in producing new online listings as well as managing and refining your existing ones to make your business easier to find and enhance your search engine results permanently. Custom Design Partners create and manage listings on over one hundred major database websites in addition to consolidating the information onto one dashboard so changes to your hours, phone number, or location can quickly be updated, hassle free! We are able to curate, design and implement a well-rounded search engine optimization campaign which will boost the visibility of your website. It’s time for you to focus on your business without having to deal with the complex and time-consuming search engine optimization process.

We provide you with reports monthly to show your demographics, activity and growth on social media networks we are managing for you!

Did you know that over 50% of all online activity takes place on mobile devices? Most of this activity takes place on social networks!

PERMANENT IMPRESSIONS

This service creates these listings for your business PERMANENTLY. We will update your information up to one year after we initiate the process so that you can ensure people know where you are and what you do.

DRIVE ENGAGEMENT

It takes one quick call with our team to get this process started. Let’s partner up and get your local listings optimized to the fullest potential. Every listing that we create is a potential customer walking through your door!

STAND OUT

Creating and optimizing your local listings will make your business information more visible online and drive real traffic through your business. This service is designed for businesses who want to stand out online without recurring expenses and maintenance.

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Local search results and how a business can improve its local search rankings in Google

To increase your website visibility on Google, you need to adopt better Local search engine optimization (SEO) strategies. Local SEO applies to all businesses that serve their community face-to-face and would like to increase their visibility. They can be service area businesses operating throughout a particular area such as house cleaning or electrician companies or brick-and-mortar businesses such as dentist’s office, grocery store or service area business.  Local SEO should help your business standout.

How to improve your search rankings on Google Maps

If you have been executing search engine optimization (SEO) strategies for a longer period of time, you probably know that SEO has always been changing. However, local SEO is now more important than SEO. You have to optimize your off-site and on-site strategies so that prospective customers and clients, particularly those searching for your products and services online can easily identify your business. As a SEO marketer, you have to remember that your competitors are always working hard. To improve your local search results on Google, use the following local search tactics.

  • Use title and meta tag descriptions

Meta and title tags are simply HTML elements which you can personalize to reflect your webpage’s content. Google displays the text of your description and title tags in the search results. Therefore, you should think of the text as mini-ads that you should craft carefully.

In 2016, Google widened the primary search results area – it is now 600px. In other words, the typically acceptable length for title tags is around 50 – 60 characters. The characters for description tags can be between 160 and 200 characters. Use the space wisely. Always double check to prevent Google from cutting out titles and descriptions in the search results.  

If you are not certain how the Meta and title tags will appear and the number of characters you can use, use an emulator such as WordPress’s SEO Plugin and SEOmofo’s emulator. The text should be compelling, unique and descriptive. A good idea is to avoid wasting space on the page names that do not add helpful information, including the name of your business and the area of service and use at least one targeted keyword.

  • Use citations and online directories

According to statistics, at least four consumers out of five start with local searches. What’s more, most small and medium level businesses have not claimed any online local business listing, which are huge missed opportunities. It is therefore important you ensure that you have listed your business consistently and correctly on the leading online business directories such as Merchant Circle, Yelp and Citysearch.

When choosing an online local directory, you have to ensure that it is respectable. Remember to check with the local newspaper’s website and the Chamber of Commerce to see the local business directories they have listed. You can also use search engines to identify the best online local directory.

Get the name, address, and phone number (NAP) of your business on citation data aggregators such as Neustar, Infogroup, Factual and Acxiom. The NAP should be consistent on all citation sites and directories. Discrepancies such as abbreviations, misspellings, wrong phone number and lack of suite number will lead to havoc if Google cannot identify the correct NAP. Google may show the wrong information or choose not to show it altogether.

  • Claim Google My Business and Bing Places for Business

Google My Business (GMB) is also an online directory. Every modern business should at least claim its Google My Business and Bing Places for Business pages for better results. The two are free and provide incredible exposure when optimized properly to appear on Google top search results. To claim yours visit google.com/business. Follow all the instructions to complete registration.

  • Customers rely on online reviews

Around 84% of online shoppers trust reviews more than personal recommendations. Even more, around 7 customers out of 10 will review online reviews if requested. Use the available tools and software options to manage, track and proactively try to get customer reviews. Social media platforms such as Facebook and Twitter will help you get more reviews.

  • Use structured data mark-up

You can add structured data markup, known as schema.org markup or schema markup to your business’s website code. It will provide search engines with additional information about your business, including the type of products you sell, the number of reviews you have collected from your customers and the services you offer.

Statistics show that only 31% of websites use structured data markup and most of them only use basics. Structure data markups. They will help your business stand out and rank higher than that of competitors. The primary reason why Google wants websites to feature structured data markups is because it helps spiders determine what the content is about easily.

In addition, Google has offered a Structured Data Testing Tool to help customers check whether their markups are properly implemented. Use Google’s Data Highlighter if you are a beginner in content Markup field.

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