Online Reputation Management

//Online Reputation Management
Online Reputation Management 2018-01-19T22:37:46+00:00

Online Reputation Management

Increase positive reviews CustomDesignPartners has been in business for 5 years and a team with more than 15 years of combined experience. Our marketing experts specialize in online reputation management. We've helped hundreds of clients boost their online image, eliminate negative reviews, and control their online image. We've seen it all: disgruntled customers, hostile competitors, angry mobs of elves. Sadly, dealing with online negative reviews is a now a regular occurrence. However, with new technology and strategies, worrying about unpopular and unfavorable content is a thing of the past. Get in contact with us if you have questions or concerns about your online business. We'll gladly provide you with a free consultation. No strings attached! FREE CONSULTATION

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Take Control Of Your Online Reputation

Online reviews about businesses and individuals are percieved as being just as trustworthy as a personal recommendation. Here's where having a strong postive reputation can help you and your business succeed.

  • Closing a business deal
  • Developing partnerships
  • Networking
  • Attracting new clients
  • Advertising Online
  • Social Networking
online reviews infographic

Discovering that the major search engines associate your business with negative results can be a nightmare.

You have already invested a lot of hard work to ensure that all your customers are satisfied with the services and products you offer. However, the search engines can throw all that out the window due to a single review that landed at the top of your Search Engine Results Page (SERP). Whenever you realize that slanderous remarks, bad reviews or any other form of negative content is appearing at the top of your search results, you should remove it. Apply the following strategies and techniques to observe faster results.

Remove any negative content completely from the webpages you control

Removing the unwanted content should be in the list of the steps to take. First, you have to remove the content you no longer need such as old staff members or products, tour options you do not offer anymore and pages that are causing duplication of content on your website. Most website owners simply delete unwanted content. Perhaps, they do that because they do not have any better method. 

However, the problem with deleting webpages entirely is that because you have already established your webpages on the internet, they are more likely linked from other webpages on both your site and external links from social media mentions, shares, bookmarks or plain old linkage. Immediately you delete a page, Google and other search engines will identify the page as missing. That alone might harm your SEO marketing efforts and the overall ranking.

Remove content from the webpages you do not control

Mostly, negative content appears in the webpages you do not control. An individual may post negative personal experiences he/she had with your product – bad reviews on social media. And because you do not own any of the social media sites, you will need help removing the negative reviews.

To remove the negative content, you might need to contact the site owner. They will be ready to remove it if you can explain to them why you want it removed or how you can improve your customer’s experience with your brand or product. They might even turn the negative review into a positive one.

Alternatively, you can contact Google. Google has been helping business owners to remove any wrong, harmful, personal or out-of-date content from search engine results. A quick example: Google does not allow publication of personal or sensitive financial information. They do not allow anything that people can use to commit a fraud. Ask them to remove such content. Use Google’s Remove Out-dated Content Tool to remove out of date content. 

Use Reverse SEO to suppress negative content

Reverse SEO, also known as Search Engine Suppression, is among the methods used in ORM industry to reduce reputation damage associated with negative content. More like SEO, which employs strategies to improve the visibility of a website in SERPS, Reverse SEO employs various techniques to curb negative results on the Google Search and the other search engines. It makes the positive pages to appear before the negative ones so that people looking for your business online will rarely see the negative results.

With reverse SEO, our online reputation experts are able to mitigate impacts of negative content about brands – more like using fire to fight fire. Instead of removing the negative content, make more content with an aim of burying the negative content in search results.

Reverse SEO is effective at removing negative content from search result’s first pages. It also strengthens online branding and promotes a business in positive light. Actually, a large percentage of searchers will only visit a few links on first page of search engine results. Your website rises to the top of search ranks as you develop SEO-focused content. If you manage to push the negative content to the fourth or fifth pages, your customers will not see it.

Take back the negative keywords

Perhaps, the search for a term, like your name, is typically positive, but when a person includes a particular keyword phrase, the search engines shows up unwanted or negative results. If that is the case, try to recover the term. A quick example: if the search for “Nick Savage” is positive, but the search for “Nick Savage” and “Oxford University” shows up a negative result, you should start including the keyword phrase “Oxford University” in your positive content. That way, you will manage to associate the institution with Nick’s good reputation.

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