Marketing for your Meal Prep Business
The meal prep and delivery industry is an emerging and booming market which continues to grow day by day. The industry is becoming more competitive as new business enter the field. What seperates your meal preparation company from the rest? Custom Design Partners works specifically with meal prep businesses and help customize a comprehensive marketing strategy to stand apart and outshine your competitors.
Online Marketing and Software/CRM Solutions For Meal Delivery Businesses
Meal Prep and Meal Delivery Businesses have popped up all over the world in the last decade, solving the problem of healthy eating for workaholics and people on the go. A booming industry like yours is full of competition and the best way to stay ahead of them is through targeted online marketing strategies. We create custom digital strategies and software to help meal prep businesses with social media marketing, pay per click ads and search engine optimization. Your industry has unique problems and we have specialized solutions. Set your online presence and your CRM on autopilot so you can spend more time making new recipes and serving your clients.
Have a question regarding your food prep company? Send us a message or call us: 904 318 3116
Marketing and Promoting Your Meal Prep Company
Good food, deliverable, reliable service and a positive attitude are crucial to your food prep business. However, if no one knows what you offer, you will be out of luck.
Actually, you do not require a full marketing plan to start and see the business grow. You just need to think about the best way to attract customers. After choosing a good name – one that will draw the attention of potential customers – you have to consider the modern marketing channels.
A few years ago, food businesses could only rely on print media reviews, walk-in traffic, and word of mouth promotion. But in this digital age, customers can easily access information, decide what to do on their free time and make an online purchase. Here are some of the marketing strategies to apply in your food prep business today.
Show off your success on all the popular social media sites
Statistics that National Restaurant Association published recently show that around 90% of restaurateurs are utilizing social media platforms in their marketing campaigns. The primary reason behind that is that around 28% of consumers are using social media sites to decide on where to eat. Even though most people have been using social media platforms to interact with others, on Pinterest, the interactions are based on interests. Even more, food is the most searched and pinned niche on the platform. Even though you are not a restaurant, you should still take every possible opportunity to share what you are doing on social media. When it comes to online marketing, meal prep and delivery businesses should use social media to show off their unique recipes and the loyal customers who enjoy the food every day. Bonus points for fitness and nutrition gurus who endorse your meal delivery business to assist with social media marketing!
Publish relevant content
Share your expertise to establish authority in your niche market. Google will rank you higher on their search engine results pages if your content is helpful to the user. Put differently, your content should provide value to your audiences by addressing their needs. What’s more, the users are likely to share the content with their peers who might come for more from time to time. Start by posting a few food preparation tips and then post pictures of your favorite dishes.
Utilize niche food photo communities
Photo sharing communities are more effective when it comes to promoting your small food brand. The most popular photo sharing site, Pinterest, will help you reach more super-targeted communities, some of which you have never heard of. Other platforms to use include Purple, Instagram, Foodily, Kitchen Artistry, flickr and dishPal. Even though some of the platforms have smaller reach, individuals there are aware of what they need.
Enable online ordering with optimized CRM and Software
Depending on the type of foods you sell, you might have established an eCommerce property. That is important particularly if you package your edibles and you can easily ship them. And if your products need to be served within the same day of preparation, online ordering will highly benefit your business. Research shows that both business people and customers are ready to use electronic payment methods and the available digital self-service ordering. A quick example: NoWait, a smartphone app that allows hungry people to find restaurants around them, has connected over 21.2 million individuals. You should not use your website as a business card anymore. Convert it into an eCommerce site. If you are looking for a CRM for meal prep businesses, we have the perfect solution.
People are ready to prepare their meals when at home. But when out, particularly in unfamiliar areas, they mostly turn to their smartphones for advice. Ensure that your website looks great on mobile devices, so that it can attract more prospective customers. Utilize some of the available tools to make a mobile friendly website.
Optimize your website for local search
Did you know that Google receives more than two billion searches per month? That might sound like a big number to most individuals. Moreover, most of the searches employ location-related keywords. Therefore, publish content about your location to ensure that customers in your area are seeing your business in their search results. Mention the name of your city, the zip code and the neighboring region. You can also include the related businesses within your area and any relevant events that take place around you. Ensure that your business appears in many local directories.
To increase your customers, you might also need to consider other alternative service methods such as grab n’ go, breakfast in the classroom or breakfast after the first period. The methods will help you prove to your customers that you care about their health and convince them to make the necessary changes. The methods will also help you sell your products faster regardless of how you have set them up. Make sure your business is listed on Yelp, Google My Business and any other online directory you can think of!