SEO trends to incorporate into your digital marketing strategy in 2018

As it looks now, 2018 will be an exciting year for SEO. Traditional optimizing for search SEO techniques are still effective, but an array of trends are in the works that could appreciably alter the practice of SEO.

What is helpful to understand while the world moves ahead in 2018 is that traditional optimizing for search is already changing, and ranking in the first natural spot is not the ultimate goal anymore. As SEO evolves, there are multiple opportunities to increase your search traffic without necessarily focusing on whole SERPs.

That’s why it’s helpful to keep up with the most modern trends and discover how your brand can maintain a successful SEO strategy for the year ahead by blending established and new trends

Voice search and digital assistants

Voice search technology presents a large opportunity for changing the way we communicate and practice information. The rise of digital assistants has presented a growing market that can change the way SEO are performed.

This make changes in search market and we’re imagining seeing an even bigger shift towards voice search in 2018. When it comes to setting up an SEO technology , the rise of voice search brings out the need to focus on more long-tail search keywords and a natural language that matches the user’s spoken tone.

Link building

Link building is not expected to withdraw in 2018, but it will be more important than ever to create a technology that tries to find quality links.

A successful SEO technology in 2018 will move towards relationship building, helping a brand develop powerful links and links that will be beneficial in the longer term.


Increasing the brand of a business is also one of the top SEO developments for 2018. When a brand is listed and accepted in the top SERPS, customers are more likely to purchase their products or services. A top brand is also more likely to work together with other parties in their trade or niche. Social media sites are free and should be developed to improve the brand awareness of a business Videos and images are expected to be shared on social media sites and that helps possible clients recognize a brand.


An increase in voice search is another one of the top SEO trends that will be moving SEO in 2018. Many users are now speaking into their devices in place of taking the time to chat questions. It’s much faster, it’s more suitable, and it’s more direct. In fact, studies show that if the recent growth of voice search continues its pace at the same rate that soon, close to 55 percent of the searches performed on the internet will be via dialogue or by clicking on images.


Smartphone use has rocketed in the past few years. This has grow the use of mobile search at the same rate. Traffic that used to flow to desktop computers is now starting to flow to mobile devices.

This makes mobile optimization a top priority for search engine optimization 2018. Google already announced that they are experimenting with mobile-first indexing, which shows that it’s one of the most important SEO trends of 2018 that they are serious about prioritizing.

By paying attention to these top SEO trends and putting them into practice, your website is guaranteed to be fully optimized and ready to receive targeted trade.