Refresher: SEO Best Practices

Did you know that several factors affect search engine rankings? First, your website content guarantees your website a position in the search engine ranking. What a user is looking for is vital to most search engines. Secondly, good web page content helps websites rank better on result pages. The following are some of the best practises to help in your SEO marketing.


Selection of reliable website hosting providers

Any website hosting provider you select should be reliable and their servers should not take longer periods to respond. Search engines do not give much importance to websites that are unavailable from time to time. Users will therefore rarely access such a website.

Maximize/optimize the speed of your website

Google has already confirmed that the loading speed, the speed a webpage takes to load, is one of their key ranking factors. Speed is also vital to internet users who are more likely to choose websites that load faster.  Check your page speed here.

Practise canonicalization

Google interprets different versions of URL as duplication of content. For example, if you are running two URL versions – and – and Google has already indexed the two, their search engine will interpret that as duplication of content. Therefore, you have to select only one version – either or

Work on the code integrity

Use mark-up validation services and ensure that there are no coding errors. When the coding errors are minimal in your webpages, the search engines will have an easier time crawling them. Using mark-up validator to check CSS errors is also a good practice. That way, the search engines will do their job easily.

Keyword usage factors

Place the target keywords in your website URLs. Also, try to have them in the URLs for product pages, category pages and service pages. That helps the search engines to identify the web pages and to rank them.

Use keyword variations in the anchor text

Use keyword variants to link your site’s landing pages to other pages. Some years ago, people would use similar anchor text to link pages but the thinking has highly changed in most recent times because that created unnatural link profiles. Most SEO experts are now choosing different keyword versions for the anchor text.

Remember to use keywords in H1, Alt and Body text

Add keywords in the H1 tags (headings). The value of keywords used in header tags has been reducing, but it has remained an important practice. When your website is user-friendly, it is more likely to rank high. Alt text that features great product features and associated benefits for the images will help your images rank high in the image searches.


However, you should add keywords in the body text wisely. Apart from adding them in the first few sentences of your webpage, use them in the right places to ensure that they do not affect the content quality. Write the meta-descriptions concisely. Have something the user would like to see in your meta-descriptions because that influences click-through rates.

Eliminate broken links

Search engines crawl every link they find on a webpage. Therefore, check your website regularly and ensure that there are no broken links.  Use Google’s Search Console to find broken links.


Contact us to learn more about Search Engine Optimization.