SEO Marketing for events

An event can be fun, extravagant or one that generates a lot of buzz. However, people organise events with an aim of raising awareness. For an event to standout, you have to inform people about it. The best Search Engine Optimization (SEO) will help you organise the best events in your area. SEO facilitates the flow of traffic to a website throughout the year. Combined with social media marketing campaigns, SEO will highly improve your online marketing efforts. The following are a few tips to help you achieve the best results.

Use keywords appropriately

You have to consider every keyword you use appropriately. A good idea is to include your foundation’s name or your event as the keyword. The two will definitely send more people to your website. To reach more individuals, ensure that the main page of your website targets the event’s name.


Do not make it hard for individuals who are searching for the event. Make several subpages to target more keywords like “December Special Event” and “Volunteer Opportunities”. Even more, you have to understand your audience and their needs. A quick example: if you already know the individuals interested in your special event, make pages to target them. For the above example, you can make one targeting the “Volunteer Opportunities” and another one targeting “December Special events”.

Use the same website URL several times

SEO takes longer periods to take effect. In fact, you will have to wait for search engines to come to your website, to test exactly how it fits to the search results and to optimize it. After the event is over, most organizations abandon the website and create another website when organizing another event. Do not do that. Reuse the website year after year.


Add some information on whether the site visitors can expect another event when the last one is over. That way, you will offer important information on the event throughout the year. Another important factor for ranking in organic results is links. Therefore, link to organisations that support your events.

Use Data Highlighter

Use micro-formats. Even though that might sound technical and complicated to most individuals, it is easier to implement. If you have ever searched something on Google and found the answer on the first section of the results page without having to click on anything, then you possibly wondered why that happened. The highlight on a product review rating or sports score was there because of microformats, powerful SEO tools usage in the webpage.


Google wants you to have the microformats in your website too. They therefore developed a strong tool known as the Data Highlighter, which does all the work. To use the tool, which is equivalent to your webmaster tools, you just need to login to the webmaster tools and click on the search appearance and finally the data highlighter. Once you are already there, click on start highlighting. Select the event page and add the maximum amount of information. Even though the tool will take some time before it fully takes effect, some important information about your event will take effect on the search engine.

Check out some of our other blog posts about SEO.

How to use SEO for events marketing

Did you know that Search Engine Optimization (SEO) could put your event pages at the top of search engine results page? That is true! Even though we have observed a lot of hype in the social media sites, SEO has remained an important part of eCommerce. Now, you might be wondering what that has to do with you and your event.

Well, if you have been selling your event tickets through your website, you should know that your business has its base on eCommerce. The great news is SEO marketing is not as complicated as it was some years ago. You can now rank higher on Google and the other search engines. The following tips should help you achieve that.

Start with your event website

The first step involves developing a search engine friendly website. Decide on the Content Management System to use and ensure that spiders can crawl your website easily. Going for a Flash based website for your event might not be a good choice. Use free open source solutions for your content management such as Joomla, Drupal or WordPress. Most people will go for WordPress. With WordPress you will have numerous plugins to optimize your website content, images and links for better indexing.  

Identify the target keywords

You must target the right keywords for better indexing. Brainstorm about the keywords and key phrases that your prospective attendees search for. If you are running a networking event for real estate development within your area, you might need to start isolating the relevant keywords. After that, drill down to the keywords that have higher volume of searches and smaller amount of competition. Google offers a great tool to ease the process.

Develop a clearer website structure

Most website developers believe that designing website structures around SEO is hard. In some cases, that is true. However, SEO structure is not a priority for individuals who regularly update their websites with great content that can draw more audiences from social media. For your event promotion, you will need a great website structure.

Once the right website structure is in place, develop a sitemap and present it to Google. Start by registering with Google Webmaster Tools and then update the sitemap. WordPress offers a plugin that can perform the entire process automatically.

Add descriptive keywords in the title and the summary of your event

Keywords are the core of SEO. Use the keywords and key phrases strategically on your event webpage particularly in the event title and description. For instance, if you are planning to host a beer festival, remember to include the phrase “beer festival” in the title and description. Use the available tools to identify the keywords that have large number of searches.

Ensure that the event page shows up among the first in mobile searches

The largest portion of searches on Google happens through mobile devices. In addition, a large number of mobile searchers rely on “predictive search” to save their time. Google tries to predict what the searcher is looking for before completing their typing. Accelerated Mobile Page (AMP) is the strongest type of predictive search. 

A portion of major websites, such as Pinterest, The New York Times and Buzzfeed, are using AMP pages to improve their visibility. If you have ever searched for a phrase and the result appeared under Google’s search box, you have already seen an AMP mobile search result.