Repurposing blog content, on its surface, sounds like a confusing process. In order to drive more traffic to your business website, you will have to publish your content on as many platforms as possible. When treated correctly, you can get a lot of value from your blog posts while simultaneously safeguarding your SEO. Here are a few simple steps you can do to ensure that your content is working for you:
1. Repurpose all your blog posts on Medium
Publishing content on Medium is easy and fast. The social media platform effectively repurposes blog content to help their users reach thousands of new readers. The only thing you need to do is to make a free account. After signing in, click on the profile icon or image and select “Stories”. To repurpose the content you have already posted on your blog, click on the “Import Story Option” and enter the URL pointing to your blog post you wish to repurpose. The social media platform will import the content – including the images and the formatting like bolded texts, subheadings and links. If Medium fails to do that, you can edit the posts before you publish them. To protect your SEO, use “canonical tag”. Canonical tags appear in code lines and serve the purpose of marking republished posts ad duplicated content. They will therefore identify the content on your blogs as original and preserve your SEO. When using Medium platform you can automatically add the canonical tag to your account. If there is a need to link back to your website, include links on your blog. The platform will generate blurbs at the end of your stories stating the place where the content appeared originally. Medium is user-friendly and more intuitive than other blogging platforms.
2. Repurpose your blog posts on LinkedIn
You can also repurpose your blog posts on the LinkedIn platform in order to reach more readers. Unlike Medium, the process of repurposing blog posts on LinkedIn is slightly complicated. After logging into your account, you will have to click on the “Home” tab and then head to “News Feed”. There, you will see the option of creating a LinkedIn post. Do not share an update. Instead, click on “Write an Article” – that will open a publishing tool in another tab. Unlike repurposing your blog posts on Medium, you will have to copy and paste everything in LinkedIn publishing tool. After that, make sure to format it appropriately. LinkedIn does not add canonical tags or another way of safeguarding your content. To increase the chances of your content outranking the repurposed content, avoid repurposing it immediately. The search engines will take roughly 24 hours to index the blog posts. Wait several days before you republish your content on the platform. Remember to provide a few backlinks to the blog in the LinkedIn article. Mention where the article appeared originally and provide the URL.
3. Syndicate your blog posts
Syndication refers to having your blog content republished on other websites. Websites that syndicate blog content receive a higher volume of traffic and manage to publish many articles in a day. Some of the sites that syndicate blog posts include Thrive Global, Inc, Slate and HuffPost. To syndicate your content, you have to start by identifying the best sites and then start the submission process. On Thrive Global, you will have to make a profile and then submit you blog posts through the dedicated portal. Remember that sites that syndicate content are always on the hunt for great content so make sure your blog posts are spectacular.
4. Contribute regularly on other blogs
Guest blogging is a different type of syndication. It involves writing original content for other blogs. Even though it might take more time, guest blogging provides you with access to a larger audience. To identify the blogs to write for, look for links like “Become a Contributor,” “Write for Us,” “Writer’s Guidelines,” “Guest Blogging,” or similar phrases at the bottom of a site or on the contact page. However, for guest blogging to be effective, you should go for sites that allow backlinks and republication of content on personal blogs.
5. Republish guest posts
If allowed, republish guest posts on your business or personal blog, take advantage of the opportunity. Such opportunities will help you reach more people and save more time. Content republishing involves adding the guest post to your site just as you would add a new post. And because you want to drive more traffic, a canonical tag might not be important. When republishing content, remember to include
the “Originally Appeared On” phrase and the link to the page.