Marketing Ideas for Real Estate Agents in 2019
In 2018, every serious real estate marketer should be thinking about how to improve their business and increase their profits. The following marketing ideas for real estates will strengthen your marketing efforts:
Upgrade the quality of the photos you use in your marketing
Anyone can tell the difference between the quality of professional photos and hurried snaps. If someone looking for a property sees blurry, grainy or strange angles, they are likely to leave your website. This is not an exaggeration. In 2019, you do not have any excuse to use low-quality images in your real estate marketing. Even more, you do not need to hire a professional photographer. Your phone features a quality camera that you can use to take as many photos as you want. You can also use the available editing apps. Edit pictures only to improve their natural qualities. Over editing is often just as bad as uploading a grainy photo.
Create website content that offers true value to home buyers in your area
As a real estate agent, you must primarily focus on the clients who are already in the market to sell or buy property. But what will happen in the years between the transactions? The clients who are not currently looking for a property will not benefit from the property listings you post on your website from time to time. Send and share website content full of information that can be of benefit to the clients who are not in the market to buy a new home. Shareable content will increase your exposure to the prospective clients. The prospective clients will remember you when they are ready to make a move.
Be active on social media sites
Almost every marketer is posting on social media platforms to show others how good or bad their life is. However, as a real estate broker or agent, you should use the platforms to nurture and grow your business. Work to meet more and more prospective customers on social sites. Do not post home listings alone because that will not provide any real value to individuals who are not looking for a new home. Share value-rich content.
Ask for customer referrals
Around 89% of all real estate agents claim that referrals are among the most successful marketing efforts. However, more than 41% of real estate agents do not enjoy the benefits of referrals. In 2018, you should budget on them. Start asking your clients for referrals today. Even though the effort needed to generate referrals feels daunting when marketers have inadequate time, you should keep in mind that the results are impactful. Studies show that most people trust referrals from their relatives and friends over the other forms of marketing.
Kick bad data out of your database
Any bad data on your website will waste your real estate marketing efforts. You might be working hard to add more content to your website or send out as many newsletters as possible but with bad data, you will cause numerous bounces, spam reports and unsubscribes. If that happens, all your marketing strategies will fail. Use clean data in your marketing because it will highly affect your emails deliverability and the ability to increase your reach. Clean up your data regularly and remove, any unsubscribe requests.