Online Marketing Statistics 2017

Here are some relevant statistics we wanted to share.  This information was found on HubSpot.com which we highly recommend you check out for their marketing resources and CRM software!

 

 

46% of marketers plan to add Facebook video to their content strategy in the next year. (HubSpot, 2017)

28% of searches for something nearby result in a purchase. (Google, 2016)

72% of consumers who did a local search visited a store within five miles. (WordStream, 2016)

53% of marketers say blog content creation is their top inbound marketing priority. (Hubspot, 2017)

74% of people say they use Facebook for professional purposes. (HubSpot, 2017)

63% of Facebook and Twitter users say each platform serves as a source for news about events and issues outside the realm of friends and family. (Pew Research Center, 2015)

LinkedIn has 450 million members, but only 25% actively visit the professional social network each month. (VentureBeat, 2016)

48% of marketers plan to add YouTube to their content strategy in the next year. (HubSpot, 2017)

86% of professionals prefer to use email when communicating for business purposes. (HubSpot, 2017)

Nearly half (47%) of marketers say they sometimes test alternate subject lines to optimize email performance. (MarketingProfs, 2016)

72% of organizations that calculate ROI say their marketing strategy is effective. (HubSpot, 2016)

63% of marketers say generating traffic and leads is their top challenge. (HubSpot, 2017)

70% of marketers say converting leads is their top priority. (HubSpot, 2017)

24% of marketers plan to add messaging apps to their content strategy in the next year. (HubSpot, 2017)

35% of salespeople say closing deals is getting harder. (HubSpot, 2017)

32% of salespeople are spending an hour or more on data entry each and every day. (HubSpot, 2017)

58% of buyers want to talk about pricing in the first sales call, while 65% of salespeople want to keep the conversation on goals. (HubSpot, 2016)

 

We hope these statistics were useful to you as they stood out to us.  Insights such as these are helpful in planning for present and future marketing strategies.  No matter the size of your business there are so many ways to get noticed online!  Contact us to get a conversation going about the success and visibility of your business online.

 

 

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