Modern Marketing Strategies for Vending Machine Companies
Think about the last time you were sitting in a waiting room and you didn’t see a vending machine. We walk by vending machines every day, they are in all sorts of businesses. Have you ever thought about where all these machines come from? That is where your vending machine business comes in to play. How do you go about marketing your vending machine business to other businesses?
First, develop the basis of your marketing plan by listing all of the details about your product and your customer base. What types of vending machines are you selling? Are you providing healthy snacks? Since this is business-to-business (B2B) sales, what kind of businesses will you be targeting? Think smaller boutique local companies who place a few vending machines in different locations.
Next up, do you research on the competition in your area and online. How are they marketing their products?
Based on your research and the customer type you have in mind, decide what type of advertising placements you think will help reach these potential customers most effectively and for the least possible investment.
Be sure to take plenty of pictures of your stock and the snacks you will be providing. This would be a good time to hire a print layout designer to develop a brochure (and other marketing materials) that describes your business and what your aim to accomplish.
Hiring a web designer and marketing team to optimize a website is extremely important. A modern and updated website shows that your business cares about its appearance and also makes it easier for visitors to find what they want. A solid website for your vending machine company is a crucial investment to set your company apart from competitors. This industry is not brand new so competitors may not be as tech savvy as you.
Now, it is time to place advertisements based on your marketing plan. Be sure you include ads in industry publications that vending business owners receive and also online text ads that are targeted for highly specific keywords (e.g. healthy vending, healthy vending Jacksonville.)
Attending vending machine business networking events can prove to be very beneficial by increasing your network and learning what others in the industry are doing to stand out.
Press releases are an excellent way to spread information about your company. Write a series of press releases highlighting your vending machine business with keywords that will attract the attention of potential customers. Be sure not to be promotional in your press releases.
Once you begin receiving traffic and inquiries from potential customers, ask for their email address and send over packets of information.