Use Local SEO to Grow Your Business
The number of local search queries that people in the United States conduct each month exceeds 7 billion. The primary thing you should remember with the local searches is that your target audience comes with different intents than they do when searching for companies like Zappos or Amazon. When someone looks for a company like Amazon, he/she will not be concerned about the operation hours, the in-store pickup and other local-specific details. If you are operating a small business, you should know your audience well and shape your local SEO strategy. Here are a few tips to help you shape your local SEO strategies and rock your rankings.
Make sure your website is hosted in the USA and as close as possible to your location!
This should be your first step. Think about your website’s performance in respect to your local audience. If your website hosting provider does not have any locally available server and you observe issues relating to slow loading web pages, you should ditch the host in favor of individuals that can hand local traffic in heavy volumes. That is particularly important if people conduct the local searches when on the go and are in need of faster results than before.
Create more location-specific content
You are not responsible for writing your website content or the person who dictates the pages your clients include on their websites. However, you can start providing tools that will assist them share content custom-made for the local visitors. You can achieve that easily through group popups that deliver region-specific deals, content and invitations.
Optimize keywords for target areas
Keywords play an important role in search engine optimization. However, when optimizing keywords for local SEO, you should remember that the task is not as simple as adding the name of your region, city or state in your website. You have to shape every page’s meta description around a key phrase or keyword optimized for the specific geographic region – a task that might not involve using the name of your city or state. You can use tools like KWFinder to locate the locally relevant phrases that matches your target audience’s needs. After that, use WordPress SEO plugins such as SmartCrawl to ensure that you have used the keywords in the right way.
Include your contact information
Your local potential customers should not resort to their phone books to search for your business’s contact information. The web is a wonderful place and you should use it in the best way possible. Include every contact detail your business has such as the physical address, the phone number, the email address and social media links. Apart from including the contact information, you should add the contact information to your website’s schema markup.
Integrate customer reviews
According to information that Bright Local gathered, around 74% of consumers are likely to trust the local companies if they find that the others have posted positive online reviews of them. Trust and loyalty are vital for the survival of local businesses in the long term and therefore customer reviews are among the things you should include on your website.
And if you are present on review sites such as FourSquare, Yelp, Google My Business, or Yellow Pages, include the growing reviews in your website and link to them. Any link to a reliable and high traffic website will do wonders to local SEO. If currently you do not have any reviews, you can work to get customer testimonials. Use them until you publicly publish ratings and quotes to share.