Instagram has improved the functionality of their ‘Stories’ feature after launching the product stickers feature. The new update will enable Shopify merchants to use Instagram Sales Channel to help their customers discover new products, shop or buy products directly through Instagram. Business people can now use Instagram Stories to keep their loyal followers engaged and leave their content open to discovery by new audiences.
Since Instagram started testing the new update in June 2018, Shopify (Shop +2.4%), a key e-commerce site and software provider for point-of-sale systems, social media brands and online retailers have seen an improvement. All Shopify Merchants will benefit from the update. The value of Kylie Cosmetics has been increasing since its launch three years ago and it is now over $900 million worth of value.
Merchants will now be able to run their entire business within Instagram Stories from the Shopify dashboard they have been using to run their stories. For several years, Facebook (FB +1.90%) owned Instagram has steadily built the effectiveness of Instagram Stories, which most people see as duplicate of Snapchat, in addition to its retail and advertising revenue streams. Shopify launched its Instagram’s sales channel in March 2017 and since then, users have managed to buy and checkout from the online store without having to leave their Instagram app. Even more, Instagram Stories provides merchants and verified users with an opportunity to forward links to other stores through the ‘Links’ feature.
Shopping through Instagram Stories operates in a similar way to shopping via Instagram posts. As a merchant, you can add shopping stickers to your Instagram Stories and display your content for 24 hours, before it vanishes. However, people who use the platform for business and personal purposes can set up Instagram Stories from the archives to appear on all their profile pages.
According to Shopify, around 80 percent of all users on Instagram are followers of business accounts. Expansion of shopping beyond Instagram posts and Stories will increase your sales opportunity, whether you are a small or a large retailer. Data from Instagram shows that over 90 million users reveal tags in their shopping posts each month.
According to Satish Kanwar, the vice president of Shopify, most entrepreneurs on Shopify succeed through Instagram because the platform offers a wonderful space for cultivating and developing brands. In the future, retailers will focus on the platforms that enable them to reach their potential customers easily and in a better way.
Stories are a faster and more engaging format that suits mobile experiences perfectly. Brands have noticed that and with the most recent data from Instagram showing that 40 percent of the highest viewed stories are from business people, they are ready to create more stories related to businesses. Moreover, Stories are fun to create and most Instagram users are ready for them. The ephemeral format has lowered the stakes and made the entire experience informal. Brands can also apply the authenticity related to the throwaway format. Instagram Stories witnesses over 400 million daily users.