Google’s Medic Update
During the first week of August 2018, Google rolled out a broader algorithm update that people have
nicknamed the “Medic Update”. A lot of buzz surrounded the update, a number of websites won while
others suffered. Here’s why:
Why did people name it the Medic Update? People named it the Medic Update because Barry Schwartz – a prolific writer in the world of search engines – named it that. It does not mean that the update affected the medical world solely. If the update has negatively affected you, you should know the next step to take.
Google named the update a broad global fundamental update, but people are concentrating on medical
websites, health sites, and the Your Money Your Life websites. According to Google, you can do nothing
to fix a website and you should therefore focus on creating great experience and offering top-notch
content and more useful websites. Other people named it the “Medic Update” because of its focus on
the health and medical space. Google is unlikely to confirm the specific focus.
Google referenced their advice from previous key updates. They said that the only fix for pages that do
not perform well involves building great content. After improving the quality of your content, your
pages might rise relative to the others. Even more, Google said that all their updates affect website
owners either positively or negatively. The change might benefit pages that previously were under-
Danny Sullivan confirmed that the Medic Update is a global rollout, and will affect all Google search
results – regardless of the region or language. Google has not released the number of the search results
this rollout affected as they did with some of the past updates like Penguin and Panda. As you develop
more pages, keep in mind that the update is already in place.
The affected websites
As I have already said, Google said that the Medic Update is global. In other words, it has affected all
types of websites. But according to the data various data companies, surveys and SEO consultants have
provided, it has focused more on health and medical niches, “Your Money Your Life” website, gaming
and entertainment niches.
“Your Money or Your Life” websites are types of websites that focus on life events and money. Google
defines them as webpages that solicit personal information including personal identification numbers,
driver’s license, bank account numbers and other information usable for identify theft.
Webpages that people use for monetary transactions or those that requires users to provide their bank
account information and pages that provide health, and medical information that might affect the
physical wellbeing of individuals are within this category. Others are pages that provide advice on key
life decisions like parenting, vehicles and purchasing homes and sites that provide advice on issues that
can affect finances and happiness of people.
Data from RankRanger show that finance, health and home goods industries have experienced
substantial rank movement, including the first-position. In fact, first-position fluctuations are uncommon
including with the big Google updates. Up to now, the update has affected the health niche adversely.