Creating blog content for search engine optimization

The word “blog” is a verb and it originally comes from the words WEB-LOG. It was shortened to “blog” in 1999.Its definition is to write about an event, situation, or topic where you add new material or regularly update it. But is it really that simple? Are there different platforms for blogging? How do you reach personas who might find your blog interesting or helpful?

Can you make money from blogging? What are the benefits of blogging?

To start: Yes, there are many different platforms of blogging: Wix, Yola, Contentful, WordPress, Tumblr, Blogger, Medium, LiveJournal, Weebly, Ghost and Facebook are all websites and user type interface platforms of blogging. Let’s be real, it’s 2018 there’s more than one way of connecting with people. For example, Instagram (Instablogger), Pinterest (Blogerst) and of course Youtube (Vlogging). Finding the right blogging platform for you or your cat or your company, really depends on the purpose of your blog and who you intend on reaching with your content. Also you don’t need to limit yourself to just one platform. Many companies have a Facebook, a LinkedIn, Instagram, and a Youtube channel. No need to limit blogging to one platform.

So, the actual platform of your blog matters but nowhere near as much as the quality of the content and the consistency of blog posts. When blogging, you want to post consistently, so your viewers come back regularly. Your content needs to be intriguing and valuable to the reader. If the reader is not stimulated one way or another, they will go find something else to read. And if you can bring an educational level to your blog, readers love to learn. So write about what you know and be confident in your content.

Yes, you can make money blogging. It takes a lot of time and effort but it is possible to earn money blogging. From SmartPassiveIncome.com Pat Flynn earns around $80,000 a month and has been blogging for about 6 years. Another blogger from PinchOfYum.com Lindsay earns around $20,000 per month and started blogging in 2010. How do you monetize your blog? There are a few ways to go about this, and it really depends on your blog and what works for you.

Let’s examine 5 different ways to monetize your blog.

First, build and lead opportunity for your product. This is key if you are trying to sell and
generate more leads on the internet. Blogging is the most important step in the customer’s path
to your product because it is their first impression and the farthest from your sales team. So it's
crucial to make your blog posts helpful, educational and entertaining. This will bring in larger
groups of strangers and create them into leads.

Second, is to offer sponsored content opportunities to other brands. Media companies who flood
the internet with content everyday help other companies make money, too. Collaborating with
other brands brings in massive amounts of brand awareness to both your following and the
other companies following. Working with other media and marketing teams can generate some
outrageous amounts of creativity, too.

Third, you could also offer coaching services. Blogging has the power to inspire and teach, from
a sport to business practices, to serving as a life coach. Getting advice from a mentor or coach
will guide someone to success faster.

Fourth, market your freelance writing skills. As a blogger you put your thoughts into words all the
time. After a while, you’ve gotten pretty good. Just remember with power comes great
responsibility. Companies and corporations could really use your writing powers to market,
copyright and blog for them.

Fifth, market affiliated products. So maybe you don’t sell anything yourself, you can always
market products and services that you are affiliated with to earn a commission for all the
purchases you influenced.

Blogging helps to boost your search engine favorability by positioning your blog post as an answer to someone’s google search. In addition, using SEO specific tactics in your blog post will generally give more opportunities to rank higher in search engines, therefore getting more visits to your website.