Build A Content Marketing Strategy With Search Engine Optimization In Mind
Focus your energy, time and money on attaining goals that can help your business grow. Concentrating on such goals will help you avoid making any irrelevant content pieces that can stand on the way of new visitors attraction and your listening to customer’s needs. Even more, the correct content marketing strategy will also help you reach a wider audience and distribute the content effectively to your bloggers, professionals and journalists.
Smart content marketing strategies also facilitate driving of more traffic to your business website on daily basis. Organic search is the best source of traffic mainly because it provides relevant traffic without any needed additional investments. How should you build the correct content marketing strategy for your ultimate SEO growth? This is how to do it.
Define your marketing goals
Definition of goals is the most important step in content marketing strategy formulation. Even though the goals definition is seemingly easy to most individuals, it is not! You will have to think about how you want it to help your business. Your goals in content marketing should include leads generation, unique page views and more organic traffic.
Investigate on the nature of competition
Monitor the type of content your competitors and leaders in other industries are using and the content that is performing. Use BuzzSumo to analyze articles and posts developed by experts and rivals in your industry. In addition to providing the information about your SMM signals such as likes and shares, it will also provide information about the available links.
Identify the type of content that will work
Use Google Analytics to learn about the content that works better. Google’s support forum explains everything systematically and therefore you will not have any difficulties using it. Use the tool to check the articles that are getting more page views, the pages that generate more web traffic and to analyse the overall performance of your content.
Learn about the interests and needs of your audience
Your customers provide more information using their computer keyboards on a daily basis. Use that information. For example, check what your prospective customers are searching for in the popular search engines using the available tools. That way, you will manage to plan your marketing in a better way.
Develop an amplification plan
At this stage, develop a detailed plan for the content distribution and exposing the content to a broader audience. Use Facebook Ads, which requires paying a certain amount of money to get your ads on your audiences’ news page. Also, target your prospective customers directly using the emails on your user dashboard. However, if you have thousands of emails on the database, work to develop custom audiences.